According to research on advertising, which of the following statements is FALSE?
a. Storing enough positive memories from commercials can eventually create "memories" that never happened.
b. The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
c. "Memory jamming" occurs because of elaborative processing.
d. The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to
familiarize and inform us about the product.
ANSWER: b
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Which of the following is the best example of hostile aggression?
A) Bernie is angry at his mother and screams at her, "I hate you!" B) Walter is angry and ignores a friend's request for a favour until he calms down. C) Angela threatens her younger brother to force him to give up his toy. D) A lineman sacks a quarterback to put him out of the game. E) An angry driver loses control and runs his car into a ditch.
The basic elements of therapy are the therapist and the person in need
Indicate whether the statement is true or false