An integrated marketing campaign that uses different media should have consistent messaging

In 2001, Home Depot's cost of goods sold percentage was 70.1% and its selling and store operating costs was 18.6% of sales. In 2000, their cost of goods sold percentage was 70.3% while its selling and store operating costs was 17.7% of sales. What effect would the change in these percentages have on 2001's gross margin percentage and profit margin percentage?

A. Cost of goods sold would increase gross margin and profit margin percentages but selling and store operating costs would decrease gross margin and profit margin percentages. B. Cost of goods sold would decrease gross margin and profit margin percentages but selling and store operating costs would increase gross margin and profit margin percentages. C. Cost of goods sold would increase gross margin and profit margin percentages but selling and store operating costs would decrease the profit margin percentage. D. Cost of goods sold would decrease gross margin and profit margin percentages but selling and store operating costs would increase profit margin percentage.

Ethnocentricity tends to hurt managerial effectiveness, especially in culturally diverse contexts

Indicate whether the statement is true or false.