A ______ is any encounter a consumer has with your company or product

With abstract topics it is less important to narrow the focus

Indicate whether the statement is true or false

"If I stay in school, I'll be tens of thousands of dollars in debt by the time I graduate. If I drop out of school, I won't be able to land a high-paying job." This is an example of an argument from

(a) sign. (b) cause. (c) dilemma. (d) generalization.