A marketing plan is most likely to discuss:
a. first-line operational strategies.
b. distribution channels.
c. supplier details.
d. downsizing strategies.
ANSWER: b
Marketing planning is the basis for all marketing strategies and decisions. Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the marketing plan.
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________ projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter
A) Time-series analysis B) Statistical demand analysis C) Econometric analysis D) Cost effectiveness analysis E) Exponential smoothing