_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images
a. Hegemony
b. Mass media effect
c. Agenda setting
d. Cultivation theory
Answer: a
Communication & Mass Media
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Explain why Americans often say that they have "no culture."
What will be an ideal response?
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A speech describing American wedding customs in contrast
to Chinese wedding customs would use the __________ strategy. a. problem-solution b. comparative c. Monroe's motivated sequence d. causal
Communication & Mass Media