International companies must decide how much to adapt their marketing strategy to local conditions. Identify and explain the two strategies companies can use
What will be an ideal response?
A company foraying into the international market can choose between a standardized marketing program and an adapted marketing program. In the standardized marketing mix, no changes are made to the marketing mix when entering foreign countries. At the other end is the adapted marketing mix, where the producer adjusts the marketing program to each target market.
You might also like to view...
Which of the following statements is true about the issues to be addressed when localizing a computer program?
A) When translating a user interface for a program, the entire user interface, except the icons, will need to be changed. B) Programming techniques can be used to simplify and reduce the cost of localization. C) Forms and reports should be localized in a manner that does not necessitate redesigning an entire document. D) The help text should always be maintained in English.
Under the UCC, merchantable means that goods must be of a quality comparable to:
a. that generally acceptable in that line or trade b. the median standard of industry c. the highest recent quality of the trade d. defect-free goods in the industry e. none of the other choices