A business process is a collection of related, structured business activities or tasks in a specific order that produce a specific service or product for a customer

Which of the following is considered a competitive environment factor that influences a market's attractiveness?

A) buyer power B) growth rate C) price rivalry D) channel access E) sales requirements

In ________, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interests

A) paid searches B) pop-up advertising C) display advertising D) banner marketing E) micro-advertising