When Kraft Foods launched Oreo brand cookies in China in 1996, they found that Oreo was too sweet for the Chinese palate, and the price was too low. Oreo reformulated a less-sweet chocolate-covered wafer and increased its price

Melissa and Joanna have always focused on being efficient managers. What is the best advice you should give them, given the quick success they have had with Venus and the information provided in the scenario?

A. Efficiency is the only key to their continued success. B. Now it is time for them to consider only effectiveness, since they clearly have efficiency under control and this is not likely to change in the future. C. To continue their success, they should maintain a clear focus on both effectiveness and efficiency, especially while their company is experiencing such a high growth in sales. D. They should maintain the status quo without implementing any changes in order to continue making quick sales. E. As top-level managers, the best action plan for them is to carefully design the new items to assure these items are well accepted by the target consumers.

Explain what is meant by a "combined guarantee."

What will be an ideal response?