A major problem for measuring a audience viewing a channel on cable systems —especially in the smaller markets is
a. the same service will rarely be on the same channel number from system tosystem
b. HUT levels are lower for cable.
c. the cable companies won't share what their customers are watching.
d. it takes more than 5 minutes of viewing to register the viewer.
a
Communication & Mass Media
You might also like to view...
_____ pauses can be used effectively in speeches
A) Filled B) Aspirated C) Spoken D) Unfilled
Communication & Mass Media
When we focus our attention on certain elements of our environment and ignore other stimuli,
we are engaging in selective perception. Indicate whether the statement is true or false
Communication & Mass Media