The audience values tradition, is resistant to new ideas, and demands many expert opinions plus sources for information and guidance before they will consider your argument. They likely come from ________ cultures
a. low-ambiguity-tolerance
b. high-ambiguity-tolerance
c. low-power-distance
d. high-power-distance
Answer: a
Communication & Mass Media
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The primary goal behind the establishment of a media information center during a crisis is a desire to __________
A) make the reporters happy B) make the reporters accessible C) make it the reporters only source of official information D) monitor media reporting E) monitor rumors
Communication & Mass Media
Identify the name of the radio producer who created an imaginary scene, complete with sound effects, in which he drained Lake Michigan, filled it with hot chocolate, added a mountain of whipped cream, and had the Royal Canadian Air Force drop a 10-ton maraschino cherry on top:
A. Stan Freberg B. Bill Burton C. Alan Freeman D. none of the above
Communication & Mass Media