Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
a. Unlike a market-oriented firm, a sales-oriented firm puts customers at the center of its business.
b. Unlike a market-oriented firm, a sales-oriented firm uses relationship-marketing strategies.
c. Unlike a market-oriented firm, a sales-oriented firm gives little emphasis to promotion activities.
d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
ANSWER: d
A sales-oriented organization targets its products at "everybody" or "the average customer." A market-oriented organization aims at specific groups of people.
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An owner of commercial retail business is considering selling stock in the business. The owner contacted a real estate salesperson concerning the sale. The salesperson should:
A. Contact an attorney to help the salesperson handle the sale. B. Have their broker handle the transaction. C. Inform the owner to contact an agent that has securities license. D. Personally handle the transaction.
The best control standards are specified and measurable desired performance levels for given goals. For which one of the following would a for-profit organization be LEAST likely to have a standard?
A) manufacturing defects B) percentage reduction in costs C) number of customer complaints D) return on investment E) employee morale