When Darrell purchased a five-kg bag of 9 Lives cat food, he received a free can of the manufacturer's new gourmet cat food. What is the can of cat food an example of?

a. product placement
b. a premium
c. a loyalty incentive
d. a trade sample

Ans: b. a premium

Business

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Which of the following is true of electronic performance support systems?

A. They provide expert advice when a problem occurs on the job. B. They automate the administration and delivery of a company's training programs. C. They determine the appropriateness of training by evaluating the characteristics of the organization. D. They determine individuals' readiness for training. E. They identify the tasks that training should emphasize.

Business

What issues must be considered in selecting an advertising agency for global advertising?

What will be an ideal response?

Business