It seems like every week Dell has a special offer for consumers. For example, one offer included a free printer and digital camera with the purchase of a desktop computer
How could marketers evaluate the effectiveness of sales promotion offers such as this?
Marketers typically use sales as the leading evaluation measure. Other measures of effectiveness can include response rates, awareness and redemption rates.
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Which generation was referred to as "busters" and was thought of as slackers who are cynical about marketing?
A) Generation Y B) Generation X C) Baby boomers D) Millennial E) Generation Z
Which of the following decisions would involve the use of the future value of a $1 ordinary annuity table?
A) Your brother buys your car and offers to pay you $500 now or $1,500 in two years. B) You win a lawsuit and are offered a lump-sum payment today of $100,000 or $15,000 a year for 20 years. C) Your father and mother wish to deposit enough money on the date of your high school graduation to enable you to take a $7,000 cruise when you graduate from college in 4 years. D) You want to have $1,000,000 in order to retire at age 55, but need to know how much you will need to deposit each year from now until your 55th birthday.