When we measure the perceptions, attitudes, and preferences of consumers, we are not measuring the object but some characteristic of it

Which of the following is true of including an apology in a message?

A) Apologizing is the same as admitting mistake. B) Apologizing could have significant legal consequences. C) Apologizing allows the writer to express sympathy without accepting blame. D) Apologies should always be made when expressing negative news. E) Apologies should only be used when a long-term business relationship needs to be salvaged.

A stand-alone handheld computer principally used for personal information management best describes

A) smartphone. B) personal digital assistant. C) mobile browser. D) iPad.