Which of the following statements about the movie industry is not true?
A) Over 300 million Americans were expected to watch movies online in 2015.
B) Online movie distribution is not dominated by a single distributor.
C) Of the digital formats, the most revenue is generated by subscription streaming.
D) DVD sales make up the largest share of movie revenues.
A
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In _________, usually a large number of respondents are asked to reply, wither verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.
A. descriptive research B. quantitative research C. a focus group interview D. explanatory research E. an in-depth interview
Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?
A) Word-association test B) Protocol analysis C) Sentence-completion test D) Balloon test E) Role-playing activity