An advantage of concentrated marketing is the potential for saving on production and marketing by using an undifferentiated targeting strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
In a concentrated targeting strategy, a firm selects a market niche for targeting its marketing efforts. It uses a highly specialized marketing mix rather than an undifferentiated targeting strategy.
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Competing globally under the assumption that consumer tastes and preferences in varying countries differ is referred to as a ____________ model.
A. Consumer-focused B. Transnational C. Multinational D. Global E. Domestic
Jim Planter, who reached age 65 on January 1, 2016, filed a joint return for 2016 with his wife, Rita, who is 50 years old and legally blind. Mary, their 21-year-old daughter, was a full-time student at a college until her graduation on June 2, 2016. The daughter had $6,650 of income and provided 25% of her own support during 2016. In addition, during 2016, the Planters were the sole support for Rita's niece, who had no income. How many exemptions should the Planters claim on their 2016 tax return?
a. 5 b. 2 c. 4 d. 3