A major problem for measuring a audience viewing a channel on cable systems —especially in the smaller markets is
a. the same service will rarely be on the same channel number from system tosystem
b. HUT levels are lower for cable.
c. the cable companies won't share what their customers are watching.
d. it takes more than 5 minutes of viewing to register the viewer.
a
Communication & Mass Media
You might also like to view...
Explain how relationships influence what you don’t know.
What will be an ideal response?
Communication & Mass Media
When a speaker constructs an argument by deduction, she can make sure her premises are accurate and still draw a wrong conclusion.
Answer the following statement true (T) or false (F)
Communication & Mass Media