The _____ matches revenues with the costs associated with earning those revenues and is not sensitive to the timing of expenditures
a. tax basis of accounting
b. modified accrual basis of accounting
c. cash basis of accounting
d. accrual basis of accounting
e. present value basis of accounting
D
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The richness made possible by e-commerce technologies does which of the following?
A) It reduces the cost of delivering marketing messages and receiving feedback from users. B) It allows consumers to become co-producers of the goods and services being sold. C) It allows video, audio, and text to be integrated into a single marketing message and consuming experience. D) It enables worldwide customer service and marketing communications.
Users access the database
a. by direct query b. by developing operating software c. by constantly interacting with systems programmers d. all of the above