Discuss the importance of internal or employee communications as part of corporate communications. How do energized and informed employees enhance the success of a company?

What will be an ideal response?

As employees interact with customers, they represent the company more directly and with more impact than many other forms of communications. The experience in the marketplace must match the story being told by media. Strong employee communication boosts employee morale and helps to implement corporate strategy. A recent study showed that one reason many corporate mergers fail to deliver on promises, such as cost savings, was lack of communicating to employees the common purpose going forward. Energized employees who believe in the mission and understand how to achieve it will boost the performance of a business.