Communications, information, and transportation technologies have decreased people's ability to learn about and connect with unfamiliar cultures

The resource-based view of organizations suggest that a resource is more valuable when it is _____________.

Fill in the blank(s) with the appropriate word(s).

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay

A) production orientation B) the triple bottom line orientation C) consumer-generated value D) socially responsible marketing E) the marketing concept