Which of these activities is NOT part of market situation analysis?
a. Deciding new product opportunities.
b. Collecting information on the electronic items market.
c. Analyzing purchase patterns of people visiting a store.
d. Collecting information on brand preferences for college students.
e. Researching on why the competitor's products sell better.
Answer: a. Deciding new product opportunities.
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Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic needs, define markets
A) functional B) marketing C) individual D) societal E) physical
The particular way materials move will depend upon:
A) types of markets served. B) the channels of distribution the firm is using. C) characteristics of the product. D) all of the above E) none of the above