Which of the following symbols represents the measurement of the dependent variable?

IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________

A) money constrained B) time constrained C) brand constrained D) value constrained E) self-concept constrained

________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement

A) Demand theory B) Learning theory C) Economic theory D) Psychological theory E) Demographic theory