A 30-minute television advertising program marketing a single product is referred to as a(n) ________

A) home shopping network
B) infomercial
C) short-messaging system
D) m-commercial
E) mass marketing advertisement

B

Business

You might also like to view...

Maxwell Furniture Center had accounts receivable of $ 20, 000 at the beginning of the year and $ 54, 000 at year-end. Revenue for the year totaled $ 116, 000. How much cash did the business collect from customers?

A. $ 150, 000 B. $ 62, 000 C. $ 116, 000 D. $ 82, 000

Business

Which of the following is a type of flow that connects all institutions in a marketing channel?

A) payment flow B) ownership flow C) physical flow D) promotion flow E) information flow

Business