Of the four primary elements that a media planner deals with to develop a final media plan, the one that focuses on the length of time that a campaign will run, is:
A) frequency.
B) coverage.
C) continuity.
D) distance.
E) range.
C
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Miriam's mother was in the army, so as a child, Miriam moved a lot. It was rare for her to spend more than a year in any location, which meant she was always the new girl in school and had a hard time making friends. She was often lonely and unhappy as a result. Recently, Miriam's company decided to move into a new building and reorganize the different departments. Miriam is likely to be resistant to this change because ______.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true of outsourcing?
a. It reduces corporate growth. b. It reduces productivity and revenue growth. c. Firms can face production delays due to faulty parts. d. It increases energy costs in the United States.