Firms such as Procter & Gamble that use recycled materials whenever possible are most likely demonstrating their ________
A) commitment to environmental protection
B) concern for general social welfare
C) implementation of a code of ethics
D) responsibility to stakeholders
A
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GoodFurn Furniture Company has recently moved to a new, larger location. At the new location, it has been unable to attract sufficient customers. Its owner did not have the cash to pay the current loan installment due for the building and inventory So, he decided to reduce all merchandise prices by at least 50 percent for a weekend sale to earn enough to make his loan payment. In this case, the owner's pricing objective can be classified as:
a. market share maximization. b. satisfactory profits. c. asset maximization. d. sales maximization.
Indirect channels can reach more customers and perform functions that the sales force cannot
Indicate whether the statement is true or false