Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand

The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense

A) mobile B) counteroffensive C) preemptive D) contraction E) flank

Determine the reorder point for product Y

A company produces item Y, and uses the basic EOQ model for managing its inventory. Lead time to obtain item Y is two weeks. Demand is normally distributed with a mean of 400 units per week and a standard deviation of 40 units per week. The desired service level is 98.5%. The ordering cost is $20, and carrying cost is 20% of the items cost, which is $10.