A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce Web site are all examples of ________
A) marketing concepts
B) value chains
C) monopolies
D) marketplaces
E) strategic business units
D
Business
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Lead generation marketing firms specialize in inbound marketing
Indicate whether the statement is true or false
Business
The triple bottom line focuses on the effect of which three results?
A) People, technology, and environment B) Profit, people, and quality of life C) People, profit, and the planet D) Technology, profit, and corporate morals
Business