How can a firm benefit from participating in a horizontal marketing system?
What will be an ideal response?
Two or more companies at one level may join together to follow a new marketing opportunity; by working together, companies can combine their financial, production, or marketing resources to accomplish more than any one company could alone.
Business
You might also like to view...
The horizontal analysis of the balance sheet shows the changes in net sales and net income
Indicate whether the statement is true or false
Business
Organizations must tailor their ______ to the needs of their customers, ensuring that the expectations of these customers are met, and that the right product is delivered to the right place at the right time for the right price.
A. Inbound Logistics B. Operations C. Outbound Logistics D. Marketing and Sales E. Customer Service
Business