Helen, the owner of Crazy Cupcakes, is conducting a SWOT analysis of her company. Which of the following represents an opportunity for expansion?

A) There has been a trend toward personalized cupcakes for a variety of occasions.
B) The production process was found to be highly efficient and wastage was kept to a minimum.
C) In a taste test, Crazy Cupcakes products ranked higher than competitors in the taste and texture segments.
D) One of Crazy Cupcakes competitors has added cookies to its product line.

Answer: A

Business

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