Which of the following is an example of a B2B product?
A) specialty goods
B) convenience services
C) component parts
D) shopping goods
E) unsought goods
C
Explanation: C) The five business-to-business (B2B) classifications are (1 ) equipment; (2 ) maintenance, repair, and operating (MRO) products; (3 ) raw and processed materials; (4 ) component parts; and (5 ) specialized professional services.
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Which of the following is not likely to be an ethical concern raised by direct-response methods?
A. Harvesting trees to make paper for direct-response junk mail. B. Getting direct-promotion telephone solicitations at any time. C. Using a direct-response database that includes personal information. D. Sending out weekly specials via an e-mail newsletter on a request only basis. E. Coping with the constant flow of spam in e-mail boxes.
Seymore was recently invited to become a director of Buckley Industries, Inc. If Seymore accepts and becomes a director, Seymore, along with the other directors, will not be personally liable for
A. Lack of reasonable care. B. Honest errors of judgment. C. Declaration of a dividend that the directors know will impair legal capital. D. Diversion of corporate opportunities to themselves.