Casca Paints, a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations
Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints. As a result, customers can now get a complete interior design solution for their homes. This is an example of a(n)__________.
Fill in the blanks with correct word.
ANSWER: strategic alliance
Casca Paints and Donnel Designs Inc. have formed a strategic alliance. A strategic alliance is defined as a cooperative agreement between business firms. Strategic alliances or strategic partnerships can take the form of licensing or distribution agreements, joint ventures, research and development consortia, and partnerships.
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