When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data, researchers are using the _____ approach to understanding
communication.
a. content analysis
b. quantitative analysis
c. ethnographic
d. critical
Answer: a
Communication & Mass Media
You might also like to view...
When using statistics, it is best to
A) use as many possible to make sure the audience understands your point. B) eliminate any that are not absolutely necessary. C) never round them off. D) not cite sources, as the audience will become bored.
Communication & Mass Media
You can't prove an idea by using only instances, but __________ can add some proof to your arguments
A) hypothetical illustrations B) factual instances C) detailed instances D) brief examples
Communication & Mass Media