In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access
A) need-based segmentation
B) segment identification
C) segment attractiveness
D) segment profitability
E) segment "acid test"
C
Business
You might also like to view...
Why is the replacement cost appraisal approach generally easier to apply to a new property than an old property?
a. Historic costs are hard to obtain and verify for older properties. b. It is difficult to value the land on which the property is situated. c. Depreciation is more difficult to estimate on an older property. d. Different building codes may have been in effect when an older property was built.
Business
Which of the following is a psychographic characteristic of a consumer?
A) gender B) age C) lifestyle D) occupation E) economic status
Business