Why does measuring the results of an outtake objective provide limited insight to the effects of a campaign’s message?
What will be an ideal response?
Outtake objectives provide insights with substantially more value than output
objectives, but are also only measuring the transactional side of outreach, rather than
the impact on key audiences or the progress towards organizational goals.
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Typical journals of monitoring financial performance not include
a. a cash receipts journal b. cash disbursements journal c. sales journal d. general journal e. marketing journal
According to your textbook, the fallacy of appeal to novelty assumes
A. that unique examples are superior to familiar ones. B. that something new is automatically better than something old. C. that unfamiliar evidence will be most persuasive to listeners. D. All of these answers are correct. E. Both that unfamiliar evidence will be most persuasive to listeners and that something new is automatically better than something old.