An animated delivery helps a speaker establish positive ethos

How does persuasion differ from argumentation?

(a) Argumentation focuses on how to appeal to the rational side of human nature. (b) Some persuasive messages place more emphasis on emotional appeals. (c) In persuasion, receiver psychology is important in determining the outcome of the message. (d) All of the above

Cultures that are high in institutional collectivism ______________ people who make decisions based on the group’s interests.

a. reward b. punish c. tolerate d. exclude