Promotional messages developed for mobile devices need to
A) build a story one link at a time.
B) immediately generate desire.
C) have a strong call to action.
D) have significant levels of detail.
E) be fast and straightforward.
Answer: E
Explanation: E) First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.
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