Which of the following is a disadvantage of large-scale entry into a foreign market?
A. Decrease in a firm's exposure to the foreign market
B. Difficulty attracting customers and distributors for the product
C. Inability to build rapid market-share irrespective of the scale of entry
D. Limited product acceptance due to the avoidance of potential losses
E. Availability of fewer resources to support expansion in other desirable markets
E
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Which buyer behavior theory focuses the salesperson's attention on five important factors that the customer is likely to consider before making a purchase?
A) buyer-action theory B) compulsive-buying theory C) need-satisfaction theory D) buyer-resolution theory E) feature-benefit theory
Generally, an industry is more attractive when the opportunity to sell a differentiated product or service is absent
Indicate whether the statement is true or false