Clarence Inc conducts a market research, which reveals that its market size is of 40% relative importance and the attractiveness rating of this factor is 80 (i.e., attractive)
It identifies that its market growth is of 30% relative importance and scores a rating of 60 (i.e., somewhat attractive); and its buyer power is of 30% relative importance and scores a rating of 40 (i.e., somewhat unattractive). The firm has a market forces factor importance of 30%. Calculate the overall market attractiveness score for the assessed opportunity.
A) 18.6
B) 54
C) 60
D) 62
E) 207
A
Business
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