The six stages consumers normally pass through on their way to making a purchase are known as the ________ stages

A) personal-readiness
B) buyer-readiness
C) objective-readiness
D) market-readiness
E) supplier-readiness

B

Business

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What three components must the value proposition address and integrate?

What will be an ideal response?

Business

Which of the following is NOT one of the criticisms leveled against CSR?

A. Socially-responsible business practices distract it from the true mission of serving stockholders and increasing profits. B. CSR is simply PR, designed to polish a corporate image but without doing any real good for society. C. Companies that address social problems may earn lower returns, but this allows it to pay lower taxes. D. CSR is merely a "cover-up" for new ways to make profit, while calling it social responsibility. E. All of the above are criticisms against CSR

Business