The coefficients of each independent variable in a multiple regression model represent slopes

A qualitative researcher is investigating a very sensitive subject, downloading music illegally. Which technique would be best for getting the subject to answer honestly?

A) online focus groups B) traditional focus groups C) third-person technique D) in depth interview

An important criterion for evaluating ________ is how often a retail promotion is run when the channel members receive some kind of deal

A) consumer-oriented promotions B) trade promotions C) the impact of advertising D) public relations