What are the three media categories with which public relations practitioners work?
A) print, broadcast, and online
B) controlled, free, and organizational
C) endorsed, free, and advertised
D) paid, owned, and earned
D
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Which one of the following indicates how free a measure is from random error?
A) Reliability B) Validity C) Generalizability D) Utility
Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design
When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which type of relationship with a product best explains the reason for Lucy's purchase of the dragon bowl? A) Self-concept attachment B) Nostalgic attachment C) Interdependence D) Love