The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations
The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.
A) achieve short-term gains
B) move last year's models
C) obey local and federal law
D) build long-term customer relationships
E) maintain a database of local customers
D
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In first-degree price discrimination, the seller charges less to buyers of larger volumes
Indicate whether the statement is true or false
When developing a bad news message regarding organizational news, what should be done to minimize long-term financial implications?
A) Be open and transparent. B) Seek expert advice. C) Use multiple channels to reach affected audiences. D) Look for positive angles. E) Match your approach to the situation.