Differentiated global marketing represents a more ambitious approach than concentrated target marketing

The multicultural composition of the management team in firms pursuing a geocentric staffing policy tends to:

a) increase cultural myopia. b) increase gender sensitivity. c) decrease local responsiveness. d) reduce cultural myopia.

________ is defined as the activities used to establish, develop, and maintain customer sales

A) Data mining B) Customer relationship management C) Customer retention D) Customer satisfaction E) Customer differentiation