____ are those costs that an organization can easily measure in dollars.

_______ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing the explicit ordering of brand elements

a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty

The c-chart is useful when we

A) take a number of measurements and compute the average. B) take a number of measurements and compute the ranges. C) find the fraction of the production lot defective. D) find the number of defective items in a production lot. E) None of the above