Heavy emphasis on statistical analysis and careful measurement are closely associated with _____

All of these are valid options for an Adjustable Life Policy EXCEPT

A) The policy's premium can be increased or decreased B) The policy's death benefit can be increased or decreased C) A nonforfeiture option can be sed to increase the death benefit D) The policy's protection period can be modified

In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________

A) company's objectives and resources B) effectiveness of the suppliers C) flexibility of legal rules governing the business D) socioeconomic infrastructure E) global nature of the product