Social network theory examines the concepts of network size, ______, diffusion, complexity and social distance as related to interrelationships.
a. quality
b. expertise
c. interaction
d. media
a. quality
Communication & Mass Media
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What should be the goal of a PR communicator when working with the media?
a. to prepare a carefully written article that is given to the media reporter to use b. to produce an accurate, balanced story that represents the company’s point of view c. to ensure that any news coverage is always positive or flattering d. To avoid giving corporate information to media that writes negative or unflattering stories
Communication & Mass Media
__________ structure our understanding of what is true and what is false.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media