Integrated marketing communications involves carefully coordinating a company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

_______ are those costs which are directly tied to the manufacturing of a product, or the delivery of a service, depending on the type of business being assessed.

A. Fixed costs B. Semi-fixed costs C. Variable costs D. Indirect costs E. Stable costs

Many U.S. firms prefer to sell in Canada, England, and Australia—rather than in larger markets such as Germany and France—because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these countries

and the United States. A) self-serving bias B) coincident development C) psychic proximity D) cognitive dissonance E) backward invention