In order to minimize potential problems in alliances, companies should most likely choose partners with ________
A) competitively sensitive technology
B) complementary products and skills
C) significant control of the target market
D) superior bargaining power in the same industry
B
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Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention
An optimal segmentation bases has segmentation base has segments which address which of the following types of decisions?
a. Quality, Quantity and Timing decisions b. Quality, Quantity and Market decisions c. Financial, Asset, and Human Resource decisions d. Market segment, target and positioning decisions e. Measurable, Specific and Time-based decisions