Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?
A) Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns.
B) Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has.
C) Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals.
D) Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion.
E) Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.
Answer: E
Explanation: E) The blanketing efforts of advertising versus the individualized care of personal selling best characterizes the different roles that these two methods play.
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