Customers substituting the firm's product for a competitor's product is
A) market growth.
B) stealing share.
C) forward selling.
D) forward buying.
Answer: B
Business
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An example of a ________ is an airline's practice of awarding customers points for miles traveled that can be turned in for free airline trips
A) price-off pack B) rebate C) special pack D) loyalty program E) premium
Business
Which of the following exists whenever consumers in different countries are charged different prices for the same product?
A. Penetration pricing B. Premium pricing C. Predatory pricing D. Price discrimination E. Price skimming
Business